Project
– Brand Development
– Design System
– Proposition Development
– Copywriting
– Sales and Pitch Materials
Brawn
—The Connected Community Lifting app for gyms.
Brawn is a community-focused app that connects members to their gym and other members who lift—making training easier with audio workouts, gym challenges and progress tracking. While helping gyms keep their members engaged and loyal.
2023 is a big year for Brawn, and we were tasked with developing their brand to look, feel and sound more relevant to their key audience - moving away from their original powerlifting roots to be more inclusive and wide-reaching - as they began to roll our their eagerly anticipated product into gyms nationwide.
We wanted to bring people together to create a community feel for gyms and their members, achieved by creating a more inclusive visual identity and a supportive tone of voice.
We developed a flexible design system to provide Brawn with the tools and framework to implement across key communication channels, including social media, product app and website.
During our journey through brand development, we created in-gym elements aimed directly at members to engage and encourage interaction.
Brawn have a unique proposition that appeals to both large franchise gyms and independently owned. We built in a level of flexibility into the design system that allows them to align their communications to the type of audience they are talking to.
–More work
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