Project
– Brand Design
– Logo Design
– Key Messaging
– Brand Guidelines
– Website Design
– Sales & marketing collateral
– Brand Video
Avery Fairbank
—Discovering a new identity.
Avery Fairbank is a new Life Science and Technology Executive Search company. After an amazing first year for the business, we were challenged to overhaul the brand’s visual identity and help accelerate growth in 2023 and beyond.
Aligning with the new proposition, ‘The Smartest Approach’, the brand reflects their ability to see both the larger picture as well as dive into the minutia of data and industry expertise. The design system is inspired by one of Life Science's most pivotal inventions, the microscope, allowing us to focus in on cellular levels of detail.
The custom wordmark and simple colour palette combine to create modern, forward thinking brand, fitting seamlessly within the worlds of life science, technology and finance.
We created a robust set of brand guidelines and a flexible suite of graphical assets, allowing the use of the brand in a simple and effective way moving forwards.
“We now have an identity that tells a clear story and cohesively conveys our mission and values. It's clear that it will endure as we scale and grow and easily translates across every aspect of our business, both internal and external. We recommend Custom Studio to anyone who asks and would undoubtedly use no other agency in the future."
Rosie Macdonald
Marketing Director
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