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Whether you’re after the whole shebang or need support at a specific stage of your journey, we scale to provide the most effective process and solution possible by Custom-building teams from our selected network of partners. Always driven forward by founders Alex and Nick.

Our Team

Nick Sankey


Client & Strategy.

-Award-winning humour

-In the industry for the Christmas parties.

-Slightly less good at ping pong than Alex.


Nick has 15 years of experience in brand and account management, delivering projects for global and local brands alike. Detail-orientated, client-focused and strategically driven with a passion for uncovering and telling the stories of start-ups and growing businesses that can positively impact the world.


Brands worked with-

adidas, Halfords, Nisa Retail, ASDA, Sunderland AFC, Berghaus.

Alex Hughes


Creative & Design.

-Excellent at eating delicious food.

-Average to good at forward rolls.

-Slightly better at ping pong than Nick.

With over 15 years of experience in design and branding, Alex has worked with both global businesses and ambitious start-ups to push their brand forward. By truly listening and understanding the clients needs and priorities, he uses meaningful exploration and creativity to best translate their vision to the world.

Brands worked with-

Coca-Cola, Danone, Powerade, Mars, Dove, Microsoft, Nokia, Auckland City Mission, Yealands Wine.

We have a combined 30 years experience of experience influencing global brands and launching ambitious trailblazers, but our unique foundation sets us apart. 


At the heart of our studio lies a long ol’ friendship between our founders, Alex and Nick. 


We put the values of camaraderie, collaboration and partnership at the centre of everything we do. Ensuring we always listen intently, step into the unknown excitedly and challenge bravely.

"We now have an identity that tells a clear story and cohesively conveys our mission and values. It's clear that it will endure as we scale and grow and easily translates across every aspect of our business, both internal and external."

Rosie Macdonald

Marketing Director, Avery Fairbank.

View Project

"In the 12 months since the rebrand, we've gone from being a small local business to signing up, partnering and working with some of the biggest brands in the sector, and the most incredible thing is lots of these brands actually approached us. With our average deal size increasing by 28% since the rebrand."

James Krappe

Managing Director, Really Social.

View Project

"Our new brand makes a massive difference when selling ourselves to our clients. We get complimented on our branding on a daily basis”

Maggie Senior

Co-founder, Dabble.

View Project

What can we help you do?
Create and craft a unique brand identity
Develop a strong tone of voice
Launch your brand
Fuel growth
Drive new business
Discover clarity and purpose
Engage with your customers
Activate your brand
Stand out from your competitors
How do we go about it?
Immerse ourselves in your world.
Ask the right questions.
Put collaboration at the heart of our process.
Identify the right problem to solve.
Execute strategic and creative solutions.

Have a new project in mind?
Let’s talk.

We'd love to partner with you on
Creative Strategy
—Brand workshops
—Discovery sessions
—Strategy development
Brand Design
—Visual identity
—Tone of voice 
—Brand guidelines
—UX/UI design
—Packaging design
—Event branding
—Promotional materials

Our Process & Services


We get to the bottom of what makes you…you. We research, discuss and workshop collaboratively to find your place in this crowded world, forming a compelling strategic foundation to launch or refresh your brand. 


– Brand Audit

– Competitor Research

– Discovery Workshops

– Brand Strategy and Positioning 

– Proposition Development

Brand Experience

We apply your brand to everything your business might need to tell the world about your product or service and engage with new and existing customers in the most effective way possible and build brand recognition.


– Website

– Copywriting

– Packaging

– Campaign Creative 

– Pitch Decks

– Sales & Marketing Materials

– Events & Spaces

– Animation

Brand Storytelling

A mix of the visual and verbal, this is where all possibilities are explored. Your distinctive story is crafted and told to the world to form a brand with impact and longevity, giving you that all-important competitive edge.


– Naming

– Logo Development

– Visual Identity

– Verbal Identity

– Tone of Voice

– Design System 

– Brand Guidelines

We exist to fuel the big dreamers in their pursuit of building something meaningful.


We choose to collaborate with ambitious founders and businesses willing to think originally and defy the ordinary, so that together we create impactful work that’s thoughtful, unexpected and designed to last.


Fusing bold strategy, distinctive design and powerful storytelling, we help emerging and established businesses successfully navigate periods of change and growth.

Hi, we're Custom-Studio.

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