– Crest Design
– Brand Development
– Design development
– Brand Launch
—A new era for Rugby League in York.
After a recent takeover, there are exciting times ahead for Rugby League in the city of York.
To mark the dawn of a new era, we were tasked with redesigning the York City Knights’ club badge and launching a new identity for their successful women’s team.
With a focus on modernising the crest, we set about drawing the iconic Knight in a more contemporary illustration style, creating a style and design system fit for the new digital era.
As the club invests tirelessly in the women’s team infrastructure, we wanted to create a badge that epitomises the club’s spirit and gives the women’s team an identity to be proud of whilst still feeling connected and engaged to the York RLFC family.
Introducing the York RLFC Valkyrie.
Using the legendary Valkyrie commands respect and creates a powerful symbol for the players, supporters, and city to embrace.
The new design system and executions are bold and fearless, designed to grab attention around the city and showcase a new era of Rugby League in York.