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Gough Group G icon
Gough Group legacy logo variation
Gough Group brand achitecture
Gough Group logo with angular background
Gough Group icon pattern
Gough Group G brand icon close up
Graphics overlayed on an image of a building and skyline
Brand layout on a dark background with a worker on scafolding and title "117 years of building progress"
Conctruction site hoardings with the Gough Group brand graphics
Website example in a laptop with headline "The Construction Specialists"
Brand layout system with workers on a construction site and title "The Construction Specialists"
Brand van graphics
Business card with gray and red brand graphics
Brand layout system with title "The Construction Specialists"

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–Brand identity  

–Brand guidelines 

–Collateral development

Gough Group

—Refreshing a family run business.

Gough Group is a family-owned construction specialist, with its heritage stretching back over five generations.


We were tasked with creating a consistent visual language within the group to stand out in a very competitive industry.


We brought all the group’s offerings under one logo system and implemented a consistent messaging hierarchy. A design identity born from the iconic G filters down into how the brand communicates across its channels, from vans and site signage to marketing materials.

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